Publisher's Synopsis
Vertical marketing is most applicable for those of us who have products or services, which are sold into the enterprise. Companies with 1000 or more employees are considered worthy of this classification. If your company utilizes both consumer and enterprise marketing you know that the disciplines are vastly different.
In this book, you will discover what and how to implement strategies along with personal examples from the author's experience across multiple verticals, which illustrate key points.
And so much more!
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