Publisher's Synopsis
This book provides an in-depth view of digital project management from initiation to execution to monitoring and maintenance. Covering end-to-end topics from pre-sales to post-production, the book explores project management from various dimensions. Each core concept is complemented by case studies and real-world scenarios.
It helps you identify and learn the value of each component of your digital strategy. To do this, the guide takes you through 10 steps in creating an effective digital program, focused on your business's goals and objectives. The guide also gives you plenty of customizable signposts in the form of 100 tips and case studies along the way.
