Paperback (01 Feb 2020)
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The endeavour in writing this book has been to put forward the basic concepts of Product and Brand Magement and present them to the students in such a way that it delivers to the students a capacity to understand and alyse marketing activity in today's uncertain environment.
| ISBN: | 9789389944419 |
| Publisher: | Repro India Limited |
| Imprint: | Nirali Prakhashan |
| Pub date: | 01 Feb 2020 |
| Language: | English |
| Number of pages: | 174 |
| Weight: | 286g |
| Height: | 244mm |
| Width: | 170mm |
| Spine width: | 9mm |
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Paperback
Published 18 Jun 2020
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