Publisher's Synopsis
Business Intelligence (BI) is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all of the factors that affect your business. It is imperative that you have an in depth knowledge about factors such as your customers, competitors, business partners, economic environment, and internal operations to make effective and good quality business decisions. Business intelligence enables you to make these kinds of decisions. BI technology allows organizations to track, understand, and manage vital business information. BI is assuming an increasingly strategic role as more organizations look for ways to tap into the valuable data stored in their operational systems. In today's economy the requirements for Business Intelligence environments are changing, and quite dramatically. Consequent to this paradigm, the contents of this book examines the developments which have taken place with Business Intelligence Software.
