eBook (31 Mar 2011) | German
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Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berucksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.
| ISBN: | 9783834966025 |
| Publisher: | Gabler Verlag |
| Imprint: | Gabler Verlag |
| Pub date: | 31 Mar 2011 |
| Language: | German |
| Weight: | -1g |
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