Publisher's Synopsis
What Is Your Club's or Resort's Marketing Strategy?Let's be honest... You don't actually have one, do you? Don't feel bad, astonishingly I have never met a club or resort that does. However, without one your business is like a sail boat in the middle of the ocean without a compass. Whichever way you go may lead you towards the promised land or deeper into the blue abyss. Dying slowly of dehydration and malnutrition suspended in a state of disbelief oblivious to your fate like many clubs and resorts today!Without a marketing strategy, every dime you spend and every decision you make will be no more effective than deciding what club to hit next from 180 yards, by rolling two dice!
