One Stop Marketing

One Stop Marketing

Paperback (01 Jun 1998)

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Publisher's Synopsis

This text places marketing in the wider context of other business functions and in relation to the outside world of competition, markets and customers.

Book information

ISBN: 9781860720604
Publisher: ICSA
Imprint: ICSA
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Language: English
Number of pages: 199
Weight: 346g
Height: 234mm
Width: 156mm