Publisher's Synopsis
This text places marketing in the wider context of other business functions and in relation to the outside world of competition, markets and customers.
Paperback (01 Jun 1998)
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Includes delivery to the United States
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This text places marketing in the wider context of other business functions and in relation to the outside world of competition, markets and customers.
ISBN: | 9781860720604 |
Publisher: | ICSA |
Imprint: | ICSA |
Pub date: | 01 Jun 1998 |
DEWEY: | 658.8 |
DEWEY edition: | 21 |
Language: | English |
Number of pages: | 199 |
Weight: | 346g |
Height: | 234mm |
Width: | 156mm |