Publisher's Synopsis
This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.
Marketing in the Era of Accountability Identifying the Marketing Practices and Metrics That Truly Increase Profitability - IPA dataMINE
Paperback (21 May 2007)
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Book information
| ISBN: | 9781841161983 |
| Publisher: | World Advertising Research Center |
| Imprint: | World Advertising Research Center |
| Pub date: | 21 May 2007 |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 128 |
| Weight: | 265g |
| Height: | 297mm |
| Width: | 210mm |
| Spine width: | 8mm |
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