Paperback (01 Jul 2001)
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Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.
| ISBN: | 9781841160931 |
| Publisher: | Admap |
| Imprint: | Admap |
| Pub date: | 01 Jul 2001 |
| DEWEY: | 659.1314019 |
| DEWEY edition: | 21 |
| Weight: | -1g |
| Height: | 297mm |
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Paperback
Published 18 Jun 2020
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