Publisher's Synopsis
The power of positive publicity is one of the most underutilized and underrated tools available for business owners and/or aspiring entrepreneurs looking to start a business.
The 116-page DIY workbook empowers entrepreneurs and business owners by giving them the tools to leverage publicity as a means to increase sales, lure investors, attract new customers and build company culture.
The Do-It-Yourself Guide to Creating Positive Publicity is an active guide (not passive) filled with exercises, real-life success stories, and proven templates to teach you how to take your company to the next level of growth by tapping into the power of positive exposure.
This jargon-free, down to earth guide will take you through a 3-step process to build positive exposure that will grow your business and have you standing-out over competitors by the time you're finished.
What's inside:
- Patented 3-Step Process to Getting the Attention You Deserve
- Discover your strategy
- Activate your plan
- Measure, refine, and develop stamina
- Hands-On Exercises to Build Your Publicity Machine
- What Will Publicity Do For You?
- Your Company Repository
- Your Bucket List
- What Do You Want Attention For?
- Who's Attention Do You Really Want?
- Know Your Competitors
- Become a Story Teller
- Who's On Your List?
- Recognitions & Achievements
- 3 One-of-a-Kind, Industry Tested, Publicity Generating Templates
- Template #1: "Top 50 Most Popular Media Outlets WITH Contact Info"
- Template #2: "How to Write a Sticky Press Release"
- Template #3: "How to Pitch a Reporter"
- Everything You Need to Build Your Own Publicity Powerhouse
The Do-It-Yourself Guide to Creating Positive Publicity will allow you to save money by not having to rely on expensive PR agencies that overcharge and underdeliver. The workbook will turn you into your own PR pro and show you how addicting getting attention for your business can be.
If you're not exploiting this powerful tool, you're not giving yourself every opportunity to succeed. It's not rocket science and you don't need a marketing degree to understand the workbook.
Take advantage of the secrets and strategies Brian has used to secure top-tier media placements for 100% of his clients in outlets such as Forbes, Fortune, TechCrunch, Entrepreneur, BBC, Fox News, New York Post, San Francisco Chronicle and many more.
With his guidance, Brian's students have secured some of the most reputable awards in the United States, such as Forbes 30 Under 30, Ernst & Young Entrepreneur of the Year, Inc. Top Workplaces in the United States, Entrepreneur Magazine Top Company Cultures in the US, San Diego Union-Tribune #1 Top Workplace in San Diego County, San Diego Business Journal #1 Most Admired CEO, and Inc. 5000.
What people are saying:
"Brian was invaluable in getting us noticed right from the start. He helped us gain the interest of investors and win a bunch of awards, which continues to attract very talented and all-around good people to our team. He's played a big role in helping us grow one the top company cultures in our industry. I can't recommend Brian enough!" - Stephan Goss, Forbes 30 Under 30 Winner, CEO of Zeeto
