Publisher's Synopsis
Book Of Secrets is compatible with all dealership sales training as it concentrates on the psychology of the sale. The often ignored courtesies and secrets to bonding with buyers from your first eye contact. From the meet and greet to the transition to the showroom after the demo; every move we make has a definite impact on the outcome! This is more than a handbook; it covers all proprieties that must precede negotiations. No antiquated back and forth "offer-counter offer" procedure that bleeds profit with every pass. The all too often ignored, but most important "art of the car sale" is covered in detail; you will learn how to successfully close every car deal!
