Sales Management

Sales Management

Hardback (26 Jun 2017)

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Publisher's Synopsis

As a crucial part of business management, sales management refers to the practice of using sales concepts and methods to increase and stabilize the sales of any business. It is directly related to profit and influences the image, perception and the shareholders that any business will have. This text is appropriate for students who wish to learn about this important subject. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of sales management. It is meant for those who are looking for an elaborate textbook on sales management. Coherent flow of topics, student-friendly language and extensive use of examples make this text an invaluable source of knowledge.

Book information

ISBN: 9781635492538
Publisher: Larsen and Keller Education
Imprint: Larsen and Keller Education
Pub date:
Language: English
Number of pages: 341
Weight: 1002g
Height: 276mm
Width: 203mm
Spine width: 21mm