Publisher's Synopsis
The business discipline which deals with the practical application of sales techniques and is involved in managing a firm's sales operations is referred to as sales management. It plays a vital role in the functioning of businesses since profits from sales are the driving force behind most commercial enterprises. Some of the diverse aspects which fall under sales management are sales planning and sales reporting. Sales planning involves various tasks such as setting profit based sales targets, demand management and sales forecasting. A sales plan is a strategic document that outlines the business targets, sales and resource activities. This textbook aims to shed light on some of the unexplored aspects of sales management. The topics included herein on this subject are of utmost significance and bound to provide incredible insights to readers. This book will serve as a valuable source of reference for those interested in this field.
