Publisher's Synopsis
First published in 1949, this business classic (written by two men experienced in sales and advertising) melded practical business sense with the ignition for business success: imagination. The examples may be historical, but the principles remain sound even today. Starting, establishing, marketing, developing, and maintaining a business all require the proper use of imaginative ideas to keep ahead of the competition. Even working your way up the ladder in someone else's business requires imagination. Woolf and Roth cover the basics of generating ideas, big and small, providing numerous examples of how individuals, even those starting with little or nothing, have had success.
