Marketing That Matters 10 Practices to Profit Your Business and Change the World - The Social Venture Network Series

Chip Conley, Eric Friedenwald-Fishman

1st Edition

Paperback (15 Oct 2006)

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Publisher's Synopsis

Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any business

They offer a thorough and practical guide to selling what you do, without selling-out who you are.

Key features

More and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits them

Through a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.

Book information

ISBN:	9781576753835
Publisher:	McGraw-Hill Education
Imprint:	McGraw Hill
Pub date:	15 Oct 2006
Edition:	1st Edition
DEWEY:	658.8
DEWEY edition:	22
Language:	English
Number of pages:	202
Weight:	268g
Height:	146mm
Width:	216mm
Spine width:	15mm