Hardback (17 Apr 2000)
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Today's consumers demand more than just quality, they also want a pleasurable experience when doing business. The authors contend that organisations that add emotional value to their customers' experience will overtake the competition.
| ISBN: | 9781576750797 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 17 Apr 2000 |
| DEWEY: | 658.812 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 310 |
| Weight: | 690g |
| Height: | 168mm |
| Width: | 241mm |
| Spine width: | 30mm |
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Paperback
Published 18 Jun 2020
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