Publisher's Synopsis
Star Power - Using Celebrities for Interviews & Promotions: How to Use Celebrity Endorsements and Where to Find & Contact Celebrities is a business resource that completely outlines how to use celebrity endorsements, where to find celebrities, celebrity endorsements in general, celebrity endorsed products, what is celebrity endorsement, celebrities that endorse products, endorsements, celebrity juice, celebrity appearance fees and more. The author leaves no stone unturned and even discusses celebrity lookalikes, which effectively offer a great source of promotion at a fraction of the cost of using the actual or real celebrity. Written by one of the nation's leading marketing experts, Dr. Leland Benton is the author of over two dozen marketing books and hundreds of marketing and advertising texts and articles. He is a best-selling Amazon author with over 200-books published on Amazon alone. You need to read this book.
