Publisher's Synopsis
The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands.
Moment of Truth Redefining the CEO's Brand Management Agenda
Hardback (03 Mar 2006)
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Book information
| ISBN: | 9781403998965 |
| Publisher: | Palgrave Macmillan |
| Imprint: | Palgrave Macmillan |
| Pub date: | 03 Mar 2006 |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Number of pages: | 174 |
| Weight: | 562g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 17mm |
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