Publisher's Synopsis
Excerpt from Decision Support Systems and the Marginal Economics of Effort
However, the argument of this paper is that the marginal economics of effort are such that a dss or any similar aid may impose costs that outweigh the perceived gains because existing incremental or heuristic strategies are extremely cheap. Managers have an investment in methodologies that have been reasonably effective, so that it may be difficult for any system to generate substantial enough improvements in decision outcomes to justify the cognitive strain imposed. A dss will be accepted mainly because it provides adeguate benefits for low incremental effort.
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