Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

eBook (11 Feb 2015)

Not available for sale

Instant Download - PDF (with DRM)

- Read on your eReader, tablet, mobile, Apple Mac or a PC.
- Currently not compatible with Amazon Kindle.
- PDF's require Adobe Digital Editions.

Publisher's Synopsis

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Book information

ISBN: 9781137488961
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
DEWEY: 658.872
DEWEY edition: 23
Language: English
Weight: -1g