1st Edition
Book (01 Jul 2005)
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Kalb, a marketing and management consultant, uses DNA as a metaphor for the basic building blocks of marketing. Unlike most books that are based on the 4P's of marketing, this book adds the fundamentals of corporate image, positioning, and marketing information systems. The approach described here can be applied to all industries, and will appeal e
| ISBN: | 9780974876535 |
| Publisher: | DNA Press |
| Imprint: | DNA Press |
| Pub date: | 01 Jul 2005 |
| Edition: | 1st Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 399 |
| Weight: | 744g |
| Height: | 245mm |
| Width: | 170mm |
| Spine width: | 27mm |
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