2nd Edition
Hardback (01 Jan 1999)
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Includes delivery to the United States
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Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.
| ISBN: | 9780844233079 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Contemporary Learning |
| Pub date: | 01 Jan 1999 |
| Edition: | 2nd Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Number of pages: | 288 |
| Weight: | 598g |
| Height: | 241mm |
| Width: | 158mm |
| Spine width: | 25mm |
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Paperback
Published 18 Jun 2020
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