The Brave New Service Strategy

The Brave New Service Strategy Aligning Customer Relationships, Market Strategies, and Business Structures

Hardback (01 Mar 2000)

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Publisher's Synopsis

This volume explores the changing nature of customer service, showing businesses how to adapt and build a service business that gives customers the personal service they still yearn for.

Book information

ISBN: 9780814405277
Publisher: McGraw-Hill Education
Imprint: Amacom
Pub date:
DEWEY: 658.812
DEWEY edition: 21
Language: English
Number of pages: 316
Weight: 612g
Height: 238mm
Width: 162mm
Spine width: 38mm