Second edition
Paperback (07 Mar 2014)
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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.
| ISBN: | 9780765636065 |
| Publisher: | Taylor & Francis |
| Imprint: | Routledge |
| Pub date: | 07 Mar 2014 |
| Edition: | Second edition |
| DEWEY: | 659.072 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 376 |
| Weight: | 692g |
| Height: | 195mm |
| Width: | 236mm |
| Spine width: | 25mm |
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