Publisher's Synopsis
Proven techniques that maximize media exposure and generate buzz
Let a PR pro show you how to get people talking When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step–by–step how to come up with a compelling company story, sell it to the media, and follow through with a full–throttle campaign that'll generate buzz and build your bottom line. all this on the CD–ROM Videos, public relations forms, checklists, and templates, plus lists of PR firms, media outlets, and other useful contacts PR software tools, including a Start Right Marketing demo, ecBuilder, and Maximizer trial versions, and TeleMagic evaluation version Links to PR Web resources PC running Windows 95 or later, Windows NT 4 or later, or a 60840 Mac running Os 7.5.5 or later. See About the CD Appendix for further requirements and details. Plus leading Internet tools
Discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises
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