Paperback (21 Dec 2005)
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Offering a blend of marketing and design issues, 'Design Drivers' addresses the relationship between these two closely connected fields and shows how marketing can make the best use of design to create attractive new products and services and thus reach new markets.
| ISBN: | 9780750661270 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 21 Dec 2005 |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 224 |
| Weight: | -1g |
| Height: | 246mm |
| Width: | 189mm |
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Paperback
Published 18 Jun 2020
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