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How to Be Better at Marketing

How to Be Better at Marketing

Paperback (01 Apr 2000)

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Publisher's Synopsis

This text covers all aspects of the marketing function, setting out the fundamentals the reader needs to know to successfully market a product or service above competitors.

Book information

ISBN: 9780749431976
Publisher: Kogan Page
Imprint: Kogan Page
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Number of pages: 162
Weight: 230g
Height: 217mm
Width: 135mm

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