Publisher's Synopsis
This text covers all aspects of the marketing function, setting out the fundamentals the reader needs to know to successfully market a product or service above competitors.
Paperback (01 Apr 2000)
Not available for sale
Includes delivery to the United States
Out of stock
This text covers all aspects of the marketing function, setting out the fundamentals the reader needs to know to successfully market a product or service above competitors.
ISBN: | 9780749431976 |
Publisher: | Kogan Page |
Imprint: | Kogan Page |
Pub date: | 01 Apr 2000 |
DEWEY: | 658.8 |
DEWEY edition: | 21 |
Number of pages: | 162 |
Weight: | 230g |
Height: | 217mm |
Width: | 135mm |