Paperback (25 Apr 1996)
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With advice on every technique the modern marketer is likely to need, this book is a compendium of 21st century marketing. It shows how to outspace the competition by combining time-tested marketing fundamentals with the latest marketing techniques.
| ISBN: | 9780749419639 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 25 Apr 1996 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 551 |
| Weight: | 765g |
| Height: | 234mm |
| Width: | 155mm |
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Paperback
Published 18 Jun 2020
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