Publisher's Synopsis
Master motivator and super salesman Zig Ziglar presents the one immutable truth of the sales game: great salespeople are made, not born! In this classic guide, Ziglar proves that successful sales are the end result of study and observation, rather than a salesperson's inborn talent. Now anyone can perfect their selling skills and reinvent themselves from having mere competence to winning the Sales person of the Year award in five simple steps: Prospecting: identifying who can and will buy Presenting: knowing the product and showing it effectively Closing: winning the sale Follow-up: maintaining the customer contact Positive Self-image: the foundation for success in selling Whether they're just starting out of have been in the field for many years, 5 STEPS TO SUCCESSFUL SELLING will make every listener a better salesperson!
