Publisher's Synopsis
Small business branding questions? You're not alone!
There are nearly eight million family businesses in the U.S. and Canada and nearly that many marketing options to choose from. Good companies don't know which direction to turn. Good people are drowning in noise, choice, and the droning voice of self-appointed thought leaders on every virtual street corner.
A complement or substitute for the BYOB Guidebook, the Workbook will lead you through our proven process and give you dozens of exercises to help you BYOB. When finished:
- You will know how to translate your deepest values into daily actions. - You will know how to get your team on the same page with the same purpose... YOUR purpose. - You will know how to consistently deliver a more delightful experience than you promise. - You will know how to tell the right, true story about your business, so that people know, like, and trust you.
Create a marketing plan from the inside out in an intuitive, step-by-step way that will make sense and feel good to you and your team.
You'll have a strong foundation to weather any storm, because you'll always be able to Brand Your Own Business.
