Book (30 Jun 1992)
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More than 75 billion dollars are spent annually on advertising in the US. Jones argues that much of this money is wasted and pinpoints strategies for creating effective, waste-free campaigns based on better budgeting, stronger planning and more effective ideas.
| ISBN: | 9780669246391 |
| Publisher: | Lexington Books |
| Imprint: | Lexington Books |
| Pub date: | 30 Jun 1992 |
| DEWEY: | 659.1 |
| DEWEY edition: | 20 |
| Number of pages: | 382 |
| Weight: | 771g |
| Height: | 240mm |
| Width: | 164mm |
| Spine width: | 35mm |
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Published 18 Jun 2020
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