Marketing

Marketing - Longman Business GNVQ Series. Advanced Level

Paperback (18 Dec 1995)

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Publisher's Synopsis

The "Longman GNVQ Business" series provides coverage of all the mandatory units required at Foundation, Intermediate and Advanced level GNVQ. This text covers Advanced level and contains activities throughout to help students understand the issues covered, to apply the knowledge they have acquired and to encourage their own investigations.;Case studies, comments and other examples are used to provide students with an insight into people's experiences of working within business establishments. Core skills are fully integrated within the materials.;To test each student's understanding of the issues covered there is a review section at the end of each booklet. The assessment process is also supported by a range of project ideas found at the end of each element. These can be used to provide evidence of achievement.

Book information

ISBN: 9780582246072
Publisher: Longman
Imprint: Longman
Pub date:
DEWEY: 658
DEWEY edition: 20
Language: English
Number of pages: 65
Weight: 237g
Height: 300mm