Publisher's Synopsis
This book should be of interest to degree and diploma students taking introductory courses in marketing.
Marketing, a Managerial Approach
2nd Edition
Book (31 May 1987)
Not available for sale
Out of stock
Check stock
Book information
| ISBN: | 9780538191104 |
| Publisher: | South-Western Pub. Co. |
| Imprint: | South-Western Pub. Co. |
| Pub date: | 31 May 1987 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 19 |
| Language: | English |
| Weight: | 1510g |
| Height: | 230mm |
| Width: | 150mm |
We recommend
$1.80off
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
Save $1.80
RRP $68.12- $66.32
