Hardback (25 Apr 1991)
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Describes a marketing technique which intends to draw customers to a product or service. The authors demonstrate how this innovative approach reduces the negative effects of inefficient marketing techiques, such as price-cutting.
| ISBN: | 9780471526483 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 25 Apr 1991 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 256 |
| Weight: | 567g |
| Height: | 59mm |
| Width: | 43mm |
| Spine width: | 23mm |
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Paperback
Published 18 Jun 2020
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