Brand Loyalty

Brand Loyalty Measurement and Management - Wiley Series on Marketing Management

Book (31 Jul 1978)

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Book information

ISBN: 9780471028451
Publisher: Wiley
Imprint: Wiley
Pub date:
DEWEY: 658.834
Language: English
Number of pages: 157
Weight: -1g
Height: 220mm
Width: 140mm