Paperback (31 Aug 1996)
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This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
| ISBN: | 9780412621703 |
| Publisher: | International Thomson Business Press |
| Imprint: | International Thomson Business Press |
| Pub date: | 31 Aug 1996 |
| DEWEY: | 338.47910688 |
| Language: | English |
| Number of pages: | 736 |
| Weight: | 333g |
| Height: | 246mm |
| Width: | 189mm |
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Published 18 Jun 2020
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