Paperback (29 Nov 1996)
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This guide has been revised and adapted in response to changes in teaching and new developments in research. New sections cover topics including: relationship marketing; ethics in marketing; green marketing; total quality management; public relations; and customer care.
| ISBN: | 9780333712412 |
| Publisher: | Palgrave Macmillan |
| Imprint: | Palgrave Macmillan |
| Pub date: | 29 Nov 1996 |
| Language: | English |
| Number of pages: | 596 |
| Weight: | 1174g |
| Height: | 246mm |
| Width: | 189mm |
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Paperback
Published 18 Jun 2020
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