How to Plan Press Advertising

How to Plan Press Advertising - Advertiser's Guides

Paperback (25 Jul 1996)

Not available for sale

Includes delivery to the United States

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

Written by Iain Maitland, this book is one in a new series which gives a concise, accessible introduction to using different media. It will fill a gap in knowledge at a basic level whilst also being a practical and highly comprehensive handbook.

Book information

ISBN: 9780304334322
Publisher: Cassell
Imprint: Cassell
Pub date:
DEWEY: 659.132
DEWEY edition: 21
Language: English
Number of pages: 149
Weight: -1g
Height: 240mm
Width: 165mm
Spine width: 12mm