Winning New Customers in Financial Services

Winning New Customers in Financial Services Using Relationship Marketing and Information Technology in Consumer Financial Services - Financial Times Series

Paperback (08 May 1997)

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Book information

ISBN: 9780273622055
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
DEWEY: 658.821
DEWEY edition: 21
Language: English
Number of pages: 186
Weight: 620g
Height: 298mm
Width: 210mm
Spine width: 14mm