Publisher's Synopsis
Excerpt from Extension Work in Marketing and Cooperation With State Bureaus of Markets
Many of the increased costs in marketing have arisen from the perform ance of new services for consumers. One result of these new services plus other marketing functions has been to increase the percentage of our total population gainfully employed in the field of distribution nearly 600 percent between 1870 and 1930. This may be compared to an increase of approximately 275 percent for all occupations during the same period. To say offhand that the increase in costs of distribution has been necessary or unnecessary is to take a somewhat narrow View of the problem. It illustrates the point, how ever, that no single solution to the problem of securing greater efficiency in our system of marketing and thereby reducing distribution costs can be ob tained. This task requires the cooperation of all agencies. Real efficiency in marketing might well result in lower prices to consumers, in a greater in come to farmers, and in greater profits to dealers and processors.
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