Paperback (09 Dec 2011)
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Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
| ISBN: | 9780230580244 |
| Publisher: | Bloomsbury Publishing (UK) |
| Imprint: | Red Globe Press |
| Pub date: | 09 Dec 2011 |
| DEWEY: | 658.84 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 303 |
| Weight: | 656g |
| Height: | 244mm |
| Width: | 190mm |
| Spine width: | 19mm |
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