Paperback (02 Dec 1992)
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A principles of marketing text for students needing to focus on the basic marketing concepts. Special emphasis is placed on learning objectives featuring progress checks, and end-of-chapter self tests. Key terms are defined in the margin where the term is introduced for the first time.
| ISBN: | 9780205143238 |
| Publisher: | Allyn and Bacon |
| Imprint: | Allyn and Bacon |
| Pub date: | 02 Dec 1992 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 562 |
| Weight: | -1g |
| Height: | 279mm |
| Width: | 222mm |
| Spine width: | 19mm |
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Paperback
Published 18 Jun 2020
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