The Marketing Plan Handbook

The Marketing Plan Handbook

3rd Edition, International Edition

Paperback (24 Nov 2009)

Not available for sale

Includes delivery to the United States

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you integrate the ever-changing business environment into the idea of writing marketing plans?

Never has a carefully crafted, properly implemented marketing plan been more important to business success. The text illustrates how marketing planning is actually applied in consumer and business markets, in large and small companies, in traditional and online businesses, and in nonprofit organizations. To reinforce this real-world view, key examples also demonstrate how today's global economy and dynamic business environment can cause marketers to change their plans as the situation evolves. Through specific features, the text encourages students to formulate imaginative, yet realistic, marketing plans.

0135136288 / 9780135136287 Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package

Package consists of

0132237555 / 9780132237550 Marketing Plan Handbook,

0132237571 / 9780132237574 Marketing PlanPro Premier

Book information

ISBN: 9780137073061
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 3rd Edition, International Edition
DEWEY: 658.802
DEWEY edition: 22
Number of pages: 224
Weight: 446g
Height: 251mm
Width: 203mm
Spine width: 13mm