Publisher's Synopsis
This text presents a selection of seminal contributions by European scholars on the subject of consumer behaviour and reflects the richness and variety of consumer research currently going on around the European continent.
European Perspectives on Consumer Behaviour
Paperback (23 Sep 1997)
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Book information
| ISBN: | 9780135523827 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 23 Sep 1997 |
| DEWEY: | 658.8342094 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 432 |
| Weight: | 766g |
| Height: | 235mm |
| Width: | 174mm |
| Spine width: | 20mm |
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