Publisher's Synopsis
For the Principles of Marketing course.
The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
Principles of Marketing
12th Edition
Hardback (29 Mar 2007)
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Includes delivery to the United States
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Book information
| ISBN: | 9780132390026 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 29 Mar 2007 |
| Edition: | 12th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 736 |
| Weight: | 1784g |
| Height: | 282mm |
| Width: | 223mm |
| Spine width: | 31mm |
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