17th Edition
Hardback (17 Aug 2007)
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Includes delivery to the United States
Out of stock
Primarily intended for undergraduate students majoring in advertising, marketing, and management
Kleppner's Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.
| ISBN: | 9780132308298 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 17 Aug 2007 |
| Edition: | 17th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Number of pages: | 829 |
| Weight: | 1946g |
| Height: | 284mm |
| Width: | 216mm |
| Spine width: | 36mm |
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Paperback
Published 18 Jun 2020
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