5th Edition
Paperback (17 Jul 1998)
Not available for sale
Includes delivery to the United States
Out of stock
This update of a classic work on how to create successful advertising features new coverage on small businesses with limited revenues, as well as timeless techniques of headlines, illustrations and layouts that get attention and results.
| ISBN: | 9780130957016 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 17 Jul 1998 |
| Edition: | 5th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 304 |
| Weight: | 376g |
| Height: | 229mm |
| Width: | 153mm |
| Spine width: | 20mm |
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Published 18 Jun 2020
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