Paperback (20 Mar 2002)
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A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
| ISBN: | 9780130908285 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall PTR |
| Pub date: | 20 Mar 2002 |
| DEWEY: | 659.143 |
| DEWEY edition: | 22 |
| Number of pages: | 469 |
| Weight: | 980g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 26mm |
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Paperback
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