4th Edition
Hardback (03 Aug 2000)
Not available for sale
Includes delivery to the United States
Out of stock
For graduate-level/MBA courses in Services Marketing.
Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.
| ISBN: | 9780130173928 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 03 Aug 2000 |
| Edition: | 4th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 717 |
| Weight: | 1204g |
| Height: | 241mm |
| Width: | 186mm |
| Spine width: | 31mm |
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Paperback
Published 18 Jun 2020
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