Publisher's Synopsis
"Connect(R) Marketing" is available with Cateora/Gilly/Graham, "International Marketing, " 16th edition."Connect Marketing" is McGraw-Hill's web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, engage students to "do" marketing, stimulate critical thinking, and reinforce key concepts. Students apply what they've learned and receive immediate feedback. Instructors can customize these activities and monitor student progress. "Connect Marketing" for "International Marketing" includes: "Interactive Applications (ASSESS)" for each chapter of the textbook that allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in their course. The Country Notebook - A Guide to Developing a Marketing Plan: This highlighted feature of the text is found in Part 6, Supplementary Material. In addition, the Connect library is home to the supplementary and comprehensive, interactive tool for analyzing a foreign market prior to drawing up a marketing plan. Through a mixture of maps, fill-in-the-blank questions and web links, the online Country Notebook leads students through a detailed inventory of the country in question, highlighting political, cultural, economic, and geographic issues.
